PROFESSIONAL MASTER’S DEGREE OF MARKETING
The Master of Marketing
is designed to develop marketers with sound marketing knowledge and analytical
skills, and creative ability. The Master of Marketing will prepare graduates to
function in rapidly changing marketing environments. More than ever,
organisations require marketers who understand marketing issues that directly
impact organisational performance.
The Master’s Program in
Marketing takes a 2-prong approach, combining theoretical marketing expertise
and practical application. Students acquire the technical expertise they need
to cover the increasingly interdisciplinary spectrum of marketing in the
digital age: From strategy to consumer psychology, from international marketing
to product management, from online business to sales, and from social media to
CRM.
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PROFESSIONAL MASTER’S DEGREE OF MARKETING |
|
|
DURATION |
ONE YEAR |
|
CREDIT HOURS |
24 CREDITS |
|
SUBJECT |
Credit Hours |
|
MARKETING
MANAGEMENT |
3 |
|
CONSUMER BEHAVIOR |
3 |
|
BRAND MANAGEMENT |
3 |
|
DIGITAL MARKETING |
3 |
|
MARKETING
RESEARCH |
3 |
|
THESIS |
9 |
Registration Requirements and Necessary Documents:
1) Student's age should not be less than 20 years old and not exceed 65 years old.
2) Copy of the student's passport (if available).
3) Copy of the student's high school certificate (if available).
4) Copy of the bachelor degree ceritifcate
5) Copy of the residence permit or national ID for the student (if available).
6) Recent personal photo of the student.
7) Student's mobile phone number.
8) Complete residential address.
9) Student's personal email address.